Since the Google’s Penguin 2.0 update how has it affected your website?

The rules of SEO was dramatically modified when Google did its Penguin 2.0 algorithmic rule modification.  If you are a freelance author who makes a specialty of providing this sort of content, following area unit 3 of the foremost vital belongings you have to be compelled to grasp.

1. Keywords are no longer the main focus :

As a result of once creating by removal through lots of information, Google’s analysis team found that obtaining a website to rank high based mostly only on targeting keywords is pretty simple to try and do. They conjointly found lots of several spammers use this method – developing a lot of garbage content quickly.

2. Anchor Text:

No legitimate business desires misspelled or grammatically incorrect copy on their web site. If you are , it is a red flag, and your website may sink in rankings.

3. Backlinks:

The total purpose of this latest Penguin 2.0 update, in line with Google’s SEO guru, Matt Cutts, was to punish sites that use banned SEO ways and reward those who provide real worth to internet surfers. Cutts continued  on, explaining that the last word goal was to chop back on link spamming and hacking, whereas giving webmasters the tools they required to repair hacked sites.

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It is becoming tougher to rank well in SERPs, that spells chance for internet writers who keep up to date with the changes in the programming improvement, the result of your experience are going to be a lot of desired than ever.